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Webinars

How 5,000 shoppers help Price Chopper thrive in the evolving grocery industry


Learn how Price Chopper's uses customer insight to navigate disruptions in a $600 billion industry.

Demos

Customer intelligence platform demo


Watch this four-minute video and discover how Sparq 3, the engine that drives the insight communities of over 600 customer-led brands, helps companies like yours.

Webinars

The Future of Voice of the Customer Programs in Australia


Watch the webinar to learn how organisations in Australia are uncovering new, customer-led ways to improve customer experience and marketing efforts through Voice of the Customer Programs.

Reports

Defining Voice of the Customer Programs


Read the report to learn about the current state of play of VoC programs across Australia and New Zealand and how to overcome key challenges.

E-Books

The Must-have Toolkit for Market Researchers


The Must-have Toolkit for Market Researchers - Resources, tools and tips to grow and navigate change in 2017

Webinars

How the Atlanta Falcons and Atlanta United FC are making the fan experience their #1 play


In this on-demand webinar see how the Atlanta Falcons and Atlanta United FC are making the fan experience their #1 play.

Webinars

How OSF HealthCare is using customer intelligence to boost marketing effectiveness and ROI


In this webinar, see how OSF HealthCare uses customer intelligence to boost marketing effectiveness and ROI.

E-Books

The 10 Smartest Brands


This e-book showcases 10 real-life examples of big brands that use customer intelligence to improve marketing content, create innovative products, raise Net Promoter Scores and enhance customer experience.

E-Books

How to Keep Your Customers From Cheating on You


A practical guide to customer acquisition, retention, loyalty and lifetime value.
BONUS: anti-cheating tips from 10 loyalty experts

Videos

The Future of Customer Intelligence Today


Join Vision Critical President, CPO Divesh Sisodraker to hear about new Vision Critical technology to help you engage with your customers to build better products, create marketing campaigns and improve the customer experience.

Videos

Drive Growth with Marketing Smarts


Hear how ESPN and OSF Healthcare use customer intelligence to build effective campaigns and guide multi-million-dollar business decisions.

Videos

The Secret To Successful Innovation


Hear how Wolverine Worldwide and DEWALT use customer intelligence to improve the innovation lifecycle and develop products customers really want.

Videos

Build The Ultimate End-to-end Customer Journey


Hear how Alliant Energy and the Art Gallery of New South Wales create innovative solutions to meet and anticipate the needs of their customers.

Videos

Make Every Stakeholder Count


Hear how Sun Life Financial and the Sacramento Municipal Utility District share strategies for success with multiple stakeholders.

Videos

Protect Your Brand


Hear how Elizabeth Arden and Pet Supplies Plus use customer feedback to elevate—and protect—the company brand.

Videos

Customer Intelligence in a Frictionless World


In this video Andrew Reid explores how technology is driving the changes in customer expectations and uncovers the market realities that influence the way brands and consumers interact with one another today.

Videos

The Five Decisions of Beloved and Prosperous Companies


Discover the five common decisions beloved companies put into practice, how culture is their growth engine and how they thrive in good times and bad.

Videos

The Authenticity Challenge


In this thought-provoking keynote, Vision Critical CEO Scott Miller shares how the world’s biggest brands have experienced success in marketing, innovation and CX by building authentic customer relationships.

E-Books

How to use an Insight Community to Build and Launch Successful Products


This guide provides a concise explanation of how data-driven, customer-validated insight minimizes the chance of product failure and maximizes the ROI of your projects.

E-Books

How an Insight Community Creates More Effective Brand Marketing


This guide provides a concise explanation of how data-driven, customer-validated decisions enhance marketing strategy, advertising and corporate communications.

Demos

Customer Intelligence for the Health Care Industry


Discover how healthcare and insurance providers use customer intelligence to map the end-to-end patient journey, create better products and services and enhance the patient experience.

Infographics

Millennials vs. Gen Z – The Ultimate Showdown


Millennials have taken over the marketplace, but Generation Z is hot on their heels. Learn the key differences in our latest infographic.

Videos

Winning the Research Revolution


Learn how market researchers can survive and thrive by expanding their role throughout the enterprise and influence key business decisions.

Reports

The Everything Guide to Gen Z


A comprehensive analysis of the influence Gen Z will have on customer experience, product innovation and digital marketing.

Webinars

How Barnes & Noble College finds success in America’s dynamic retail sector


An on-demand customer experience webinar that explores what Barnes & Noble College learned from Millennial and Gen Z customers.

Videos

Making Sense of Big Data


Hear how LinkedIn and HarperCollins use customer feedback to give context and meaning to Big Data.

E-Books

How to Use an Insight Community to Improve Customer Experience


This e-book will review how to use your insight community to make data-driven and customer-validated decisions at every stage of the customer journey.

E-Books

The Enterprise Guide to Online Communities


This e-book will deepen your understanding of how online communities have become popular solutions for businesses, to engage their customers for feedback, opinions and insight.

Quizzes

How Authentic Are You?


Are you an honest dealer or a serial embroiderer? Take this 10-step, not-quite scientific authenticity test to find out.

Videos

Naomi Simson at the APAC Customer Intelligence Summit


Keynote Naomi Simson's presentation on 'Customer Engagement in Business' at the APAC Customer Intelligence Summit.

Videos

Time to Value: Insight Community Results Within a Year


Time to value: what could you achieve with an insight community in less than 12 months?

Videos

Digital Transformation to Happy Customers with Globe Telecom


Hear how Globe Telecom kept customers happy during a massive digital transformation.

Webinars

How to Use Customer Intelligence to Identify The Right Audience for Your B2B Content


In this webinar, Vision Critical's Nick Stein and Uberflip's Hana Abaza discuss how customer insight can help you create content marketing strategies that better support sales.

Videos

Driving Better Ad Sales with News Corp Australia


Hear from News Corp Australia how their insight community helps drive better ad sales.

Videos

Employee Product Innovation with Telstra, Australia’s largest telco


Hear from Telstra on how employee feedback helps drive product innovation.

Videos

Better Online Experiences with IAG: Shifting Customers to Digital


Discover how engaging with your customers through an insight community can help cut costs and deliver better experiences online.

Reports

The State of CX in ANZ: Bridging the Experience Divide


Read the report to learn about the organisational & cultural change required for good CX management.

Reports

The Everything Guide to Millennials


We conducted a real, authoritative study, tabulated the results, and arrived at a startling portrait of a generation that’s changed all the rules. Download your copy of the report now.

Webinars

How Northstar New Jersey Lottery hits the jackpot with Millennials


Discover how an insight community helped Northstar New Jersey Lottery exceed sales goals by 36 percent in this on-demand product innovation webinar.

Webinars

The State of CX in ANZ: Bridging the Experience Divide


Watch the on-demand webinar to learn about the organisational & cultural change required for good CX management.

E-Books

Winning the Research Revolution


In this guide, researcher Ray Poynter takes you through the changes impacting modern researchers and the steps you can take to survive the research revolution.

E-Books

Embracing Authenticity


Authenticity is not created. It is revealed. Take the next steps in embracing authenticity with your customers.

Infographics

Anatomy of the Smarter CX Professional


Creating a superior end-to-end customer experience is a challenge. Learn how engaging customers for ongoing insight makes for a better customer experience.

E-Books

Enterprise Guide to Customer Experience


Build a dynamic and comprehensive end-to-end brand experience that anticipates and truly understands customers’ needs.

Webinars

The Rise of the Chief Customer Officer


Join Jeanne Bliss, the leading authority on customer experience, and learn how to improve your end-to-end customer journey.

Videos

See How Customer Intelligence Helps You Make Confident Decisions


See how customer intelligence software enables you to create successful products, launch effective marketing campaigns and improve customer experience.

Infographics

The Anatomy of a Smarter Product Developer


Product Innovation demands trade-offs and tough decisions. Learn how engaging customers for ongoing insight makes you a better innovator.

E-Books

Authenticity Handbook


Discover the four basic principles that boost customer loyalty, trust and your bottom line in the Authenticity Handbook.

Webinars

The Human Side of Product Innovation


How authentic, ongoing customer insight helps DEWALT and Chico's create and sell better products.

E-Books

Enterprise Guide to Innovation


Understanding your customers starts with understanding the pros and cons of the primary sources of innovation intelligence.

Infographics

Get Real: Why Customers Love Authentic Brands


Discover why customers love authentic brands from three distinct examples.

Webinars

The Customer Experience Revolution


Join Brian Solis, renowned speaker and digital marketing guru for a webinar on how to improve your company's end-to-end customer experience.

Demos

Customer Intelligence for the Financial Services Industry Demo


Discover how you can engage directly with today’s empowered consumers to deliver actionable insight, anticipate emerging trends and create better products.

E-Books

Der Unternehmens-Leitfaden zu Marketing-Technologien


Es sind mächtige Werkzeuge und unverzichtbare Generatoren für Einnahmen. Alles, was Sie über die Technologien wissen müssen, die erfolgreiche Vermarkter einsetzen.

Webinars

Der unternehmerische Wert kleiner Datenmengen


Der renommierte Markenstratege Martin Lindstrom und Andrew Reid, Gründer von Vision Critical, sprechen darüber, wie die weltweit führenden Marken kleine Datenmengen nutzen, um herauszufinden, welche Gründe hinter den Entscheidungen der Kunden stecken.

Videos

Wie das Feedback der Mitarbeiter das Wachstum von Westfield Group und Vision Critical unterstützt


Erfahren Sie direkt von der Westfield Group und von Vision Critical, wie sie sich durch eine Community das Engagement ihrer Mitarbeiter sichern. In solchen Communitys werden Ideen entwickelt, die auch Ihr Geschäft revolutionieren können.

Videos

How HP, Tumblr and Barnes & Noble College Win the Loyalty of Millennials and Generation Z


Learn how HP, Tumblr and Barnes & Noble College are developing inventive strategies to win the loyalty of this increasingly powerful generation of customers.

Videos

Die von Zusammenarbeit bestimmte Wirtschaft


Alexandra Samuel erklärt, was große Unternehmen von dem atemberaubenden Wachstum kleiner Unternehmen wie Uber, Etsy, AirBnB und anderen Stars der neuen Wirtschaft lernen können, die sich durch eine enge Zusammenarbeit mit ihren Kunden auszeichnen.

Videos

Marketing 2.0: Lessons from A&E Network, MarriottDIGITAL and ESPN


Discover how A&E Network, MarriottDIGITAL and ESPN are engaging with their customer community to create impactful marketing campaigns.

Videos

The Great Hispanic Opportunity


Learn how Latino-centric companies like Discovery, ThinkNow Research and Univision have successfully expanded their Hispanic customer base.

Videos

Canadian Tire Shows How Customer Insight Revolutionized its Business


Learn how community-driven marketing campaigns had a measurable impact on Canadian Tire.

Videos

Lessons from a Brand Guru


Craig Dubitsky, founder and CEO of Hello Products, explains how brand leaders can create blockbuster products.

Videos

Winning the Tech Race


Hear examples of how Adobe, Intel and Yahoo used customer feedback to keep ahead of the competition.

Videos

Developing Better Products, Faster


Get an inside look at the tricks and tactics Hartz, DeWalt and Hyundai use to speed up product development and keep ahead of the competition.

Webinars

What Every CMO Needs to Know About Delivering a Better Customer Experience


In a special presentation with Influitive, learn from Vision Critical's, Nick Stein, about the latest trends in customer experience and how your company can drive long-term revenue by focusing on this area.

E-Books

Symptoms of Change


The Affordable Care Act has created challenges for insurers and healthcare providers, which need to quickly become more consumer oriented.

Infographics

Are Millennials and Gen Z Ignoring You?


Learn from this exclusive Vision Critical study about the shifting media consumption habits of young consumers.

Videos

Der klügere Marktforscher


Legendary market research expert Ray Poynter examines the major trends reshaping his industry and provides 10 do-or-die strategies for survival.

Videos

The Internet of People


Vision Critical CEO Scott Miller explores how companies should respond to the age of the empowered customer and showcases the stories of three thriving companies: Adobe, DEWALT and Univision.

Videos

People Matter


Vision Critical Founder and President Andrew Reid explores the value of human relationships and the importance of your customers in a world that worships big data.

Webinars

The New Rules of the Collaborative Economy Webinar


Jeremiah Owyang, a leading authority on the collaborative economy, teams up with Vision Critical Founder Andrew Reid, to give you strategies and tactics you can use to combat this enormous threat.

Infographics

The Tyranny of Spam Surveys


Learn why empowered customers aren't answering your survey questions and how to win them back in this infographic.

E-Books

Warum fallbezogene Umfragen "out" sind


Die Abneigung der Kunden gegen fallbezogene Umfragen wächst. Und das bedeutet für die Unternehmen, die sich für Feedback und Erkenntnisse auf Umfragen verlassen, eine große Herausforderung.

Reports

The New Rules of the Collaborative Economy


This report explores the growth of the collaborative economy and strategies that established companies can deploy to take advantage of this rising economic trend.

Infographics

Collaborative Economy Strategies


View this infographic to find out the three essential strategies you need to compete with the collaborative economy.

White Papers

Keeping Score


Explore how modern sports teams can maintain a meaningful connection with their fans.

Videos

Elevating Customer Intelligence


Learn how Price Chopper, Guitar Center, Maple Leaf Foods and World Vision create a customer insight driven culture in this lively panel discussion.

Infographics

The Big Data Crisis


Companies urgently need a strategy to make sense of Big Data. Find out what some of the biggest brands are doing in our latest infographic.

Webinars

The Secret Ingredient to Killer Content Marketing


Watch this webinar with NewsCred's Michael Brenner and Vision Critical's Nick Stein who will show you how you can transform data into compelling content that builds awareness, credibility and in-target leads for your brand.

E-Books

Big Data and Beyond


Learn how big businesses like Netflix, 7-11 and LinkedIn are overcoming Big Data’s biggest problems in this new eBook.

Infographics

How to Keep Your Doctors Happy


Keeping your top-performing physicians happy is the key to your hospital's success. Find out why in our latest infographic.

Demos

Customer Intelligence for the Consumer Goods Industry


Discover how you can engage directly with today’s empowered consumers to deliver actionable insight, anticipate emerging trends and create better products.

Demos

Customer Intelligence for the Retail Industry


Watch a 4-minute demo to learn how the Retail Intelligence Suite will help you grow customer loyalty, meet omnichannel expectations and develop innovative products.

Infographics

Why Millennials Don’t Like Banks


Millennials pose a growing challenge to financial institutions. View this infographic to find out what products attract this group and how banks, insurers and investment services must improve their offerings to meet the demands of millennial customers.

Demos

Customer Intelligence for Product Innovators and Developers


Quickly generate, evaluate and elevate next generation consumer product and service ideas with your customers using Vision Critical's IdeaSuite.

White Papers

Winning the Tech Race


The tech market is changing fast and the competition is only increasing. Read this white paper to understand how you can tap into the collective wisdom of your customers to outpace your competition.

Infographics

The Happy Customer Formula


Vision Critical conducted an original, exclusive study to find out how companies can tailor their offerings to keep customers happy. Learn more about The Happy Customer Formula.

Infographics

4 Ways to Lose a Channel Partner


Check out this infographic to see the four reasons why tech channel partners split and four ways you can convince them to stay.

Reports

Keeping Customers Happy


Learn about the data-backed tactics that you can implement today to reduce your customer churn.

E-Books

Der Unternehmensleitfaden zur Customer Intelligence


In diesem neuen E-Book untersuchen wir die Stärken und Schwächen der heutigen Primärquellen für Customer Intelligence und stellen heraus, was für ein machtvoller Wettbewerbsvorteil die Customer Intelligence sein kann.

Videos

Yahoo Shows Why Being Customer-Centric Pays Off


Get an insider's view of how Yahoo turns to its community of 25,000 users for quick, actionable feedback on new products and messaging.

Videos

Get Inspired at the Vision Critical Summit


Watch why the Vision Critical Summit is a must-attend event for marketers, researchers, product developers and business leaders.

Demos

Customer Intelligence for Channel Partners


The easier it is for partners to sell your product, the easier it is to retain their loyalty. With the Partner Intelligence Suite, you'll discover how easy it is to re-engage with those partners directly.

White Papers

Das zahlt sich aus


Die selbstbewussten Kunden von heute verlangen von den Institutionen, deren Kunden sie sind, eine stärkere Kontrolle über ihre Finanzen und mehr Transparenz. Erfahren Sie, wie Sie in der sich rasch verändernden Umgebung von heute für die Kunden relevant und mit ihnen verbunden und dadurch wettbewerbsfähig bleiben.

E-Books

Der klügere Marktforscher


Die Machtverhältnisse haben sich von den Unternehmen zu den Kunden verlagert. Um deren Motivation und Erwartungen besser verstehen zu können, müssen diejenigen, die sich mit Kundenerkenntnissen befassen, neue Werkzeuge und neue Methoden einsetzen. Laden Sie dieses E-Book mit Ray Poynters Liste der 10 besten Werkzeuge und Taktiken herunter.

Reports

They’re Not Consumers, They’re Customers


Download this report by John C. Havens to discover why you should stop calling your customers consumers and to understand how this simple shift in perspective is critical to your future success.

Webinars

Webinar with Jay Baer: Hug Your Haters


Join New York Times, Best-Selling Author Jay Baer as he walks us through his modern playbook for handling unhappy customers for the very first time online.

Infographics

The Millennial Mystery


Learn how to sell to and understand your Millennial customers in this infographic.

Videos

How Movie Theater Chain Ster-Kinekor Grew its Audience


How Ster-Kinekor, Africa’s largest movie theater chain, uses its insight community to stay relevant in the competitive entertainment marketplace.

Infographics

The Empowered Patient


Millions of new patients are entering the healthcare market. Learn how the empowered patient could impact your business in this infographic.

Videos

3 Strategies for Success from Leading Retailer Fred Meyer


Watch how Fred Meyer uses a Vision Critical Insight Community of 15,000 members to discover what customers want so it can deliver what they need.

Infographics

How to Find and Keep Loyal Sports Fans


Fans aren’t as loyal as they used to be. Find out how to use customer engagement to make every fan feel like an MVP.

Webinars

Your Invisible Customers


If you rely on social media analytics to understand customer behavior, you risk making decisions based on the opinions of a noisy minority. True customer understanding comes from knowing when to act on social signals and when to ignore them.

Webinars

Boosting Brand Credibility


Join Allure’s Executive Director of Marketing, Cathleen Williams, in this webinar to learn how the magazine publisher stays relevant with readers and advertisers.

Webinars

Going Global


Learn how to engage directly with customers across the Asia Pacific region and open ongoing, two-way dialogue that will deliver the insight you need to develop a more focused, timely and effective expansion strategy.

Webinars

How to Win Back Fickle Customers


Did you know that big consumer packaged goods companies have lost over $18 billion to small upstarts? Join Joel Warady and Vision Critical as we explore the threats facing the CPG industry today and how you can defend your brand from the upstarts banging at the door.

Webinars

Webinar: Smarter Researcher Asia Pacific


Learn how market researchers can survive and thrive by recalibrating their understanding of the role they play in global, winner-takes-all industries.

E-Books

Warum Sie auch Ihre verärgerten Kunden lieben sollten


Zu verstehen, was den Ärger der Kunden auslöst, kann den entscheidenden Unterschied bedeuten. Erfahren Sie, wie der Dialog mit Ihren Kunden zu zeitnahen Erkenntnissen führt, die eine Handlungsgrundlage bilden und für bessere geschäftliche Ergebnisse sorgen.

Webinars

The New Rules of Customer Loyalty


The retail industry has been operating under a flawed assumption: customer spend and loyalty are connected. They’re not. New studies demonstrate that high-spending customers aren’t necessarily loyal—they’re as likely to shop at a competitor.

Videos

Customer Intelligence platform tour


Take a 2-minute tour to learn how an engaged community of your customers will provide the ongoing, rapid feedback and insight you need to make smarter decisions.

Videos

The Secret to Better Fan Engagement


In this panel discussion at the 2014 Vision Critical Summit, NASCAR, Madison Square Garden and ESPN share the techniques and technology they use to keep their fans coming back. 

Demos

Customer Intelligence for the Sports Industry


Watch the demo to learn how ongoing, two-way collaboration with your fans will help your organization understand what motivates fans and increase fan engagement and loyalty.

Infographics

Who’s the Most Hyper-Connected Customer?


Discover why newcomers to America are some of the most connected customers of all in this infographic.

Videos

How Customer Research Can Get its Mojo Back


Watch Vision Critical Founder Andrew Reid define the current marketplace and describe what it takes for customer research to remain relevant.

Infographics

The Four Tenets of Customer Love


View this infographic to learn about the four tenets of customer love and what you can do to build a stronger brand, create better products and improve your services.

Videos

What Social Media Analytics Can’t Tell You


Watch this video to learn about the three kinds of social media users and to discover why social listening alone can’t help you become a more customer-centric company.

Videos

How to Thrive in the Age of the Empowered Customer


Captured at the 2014 Vision Critical Summit, hear Vision Critical CEO Scott Miller speak about the evolution of the customer and what companies must do to thrive in the age of the empowered customer.

E-Books

The Four Tenets of Customer Love


In the new eBook, The Four Tenets of Customer Love, we reveal how embodying the ideals of love helps you deliver better products and more refined services to better engage your customers.

Videos

The Future of Ratings


Join AMC, Shaw Media, ESPN and PBS in this panel discussion at the 2014 Vision Critical Summit on capitalizing on new ways to determine who's watching and why.

Videos

Has Social Media Lost Its Way?


Join social media superstar Scott Monty, Executive Vice President of Strategy at SHIFT Communications, as he explores the unfulfilled promise of social media and how organizations can gain back the trust of their customers and re-humanize the customer experience.

White Papers

Boosting Value for Consumers


Download this white paper to learn how to capitalize on the challenges facing the consumer packaged goods (CPG) industry today.

Webinars

How NASCAR Increases Fan Engagement and Drives Business Decisions


Learn how NASCAR uses Vision Critical’s customer intelligence platform to engage their fans for ongoing feedback and insight in order to make better business decisions.

White Papers

Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data


Download this white paper to learn the key strategies required to build and maintain audience in today’s challenging media and entertainment landscape.

Reports

What Social Media Analytics Can’t Tell You


Companies don’t know it yet, but there is a gaping hole in the Big Data they are using to analyze customer behavior. Learn the different types of social media users and what’s missing from social listening.

Reports

Unlock the Potential of Your Community


Could your customer community add more value? Download the report to explore whether your current solution is maximizing the value you can deliver to your business.

Videos

Inside the Millennial Mind


Join thought leaders from Allure, SAIT and ThinkNow Research in this panel discussion as they go beyond defining the landscape and delve into the mystery of Millennials.

Videos

What is the Collaborative Economy?


Led by companies like Airbnb, Uber, and Lyft, the collaborative economy is a fast growing sector of the economy. Watch this video featuring Alexandra Samuel, VP of Social Media at Vision Critical, to learn more.

Videos

Do You Have What it Takes to Survive and Thrive in the Customer Revolution?


Our customers now have access to more information, more choices and more opportunities to broadcast their opinions than ever before. Learn how two companies responded to the customer revolution.

Webinars

Are you marketing like a human?


Join Bryan Kramer, Social Business Strategist and CEO of PureMatter, on how to market to customers as people rather than data points.

Webinars

The Four Motivations that Drive a Winning Brand


Watch our webinar with Bruce Philp, renowned speaker, author, and principal at Heuristic Branding and Nick Stein, SVP of Marketing at Vision Critical to learn how companies can build brands that resonate with their customers' changing needs.

Infographics

How Customer-Centric is Your Company, Really?


Learn how outperforming companies put customers at the center of their strategies and the 7 habits of customer-obsessed companies.

White Papers

The $26 Billion [Not So Secret] Secret Economy White Paper


The collaborative economy is a quickly growing market in which consumers are sharing goods and services with each other. Learn how to respond or risk being left behind.

E-Books

Die Beziehung zu Ihren Kunden: Ihr letzter Wettbewerbsvorteil


In the age of the empowered customer, competitive advantage is no longer defined by products or technology. Learn how to build closer customer relationships that will help you stand out in the market.

Webinars

The Four Moments of Truth That Lead to Meaningful Customer Experiences


Join Brian Solis, renowned speaker, and digital analyst and principal at Altimeter Group, on how companies can take a leading role in defining and designing meaningful customer experiences.

Webinars

The Secret to Better Customer Engagement


Watch the on-demand webinar and discover how the global non-profit World Vision employs Vision Critical's customer intelligence platform to engage its donors and uncover key insight into its brand and sponsorship experience.

Infographics

The Cost of Unhappy Customers


Learn how outperforming companies put customers at the center of their strategies and the 7 habits of customer-obsessed companies.

Webinars

The SECRET to Surviving the Customer Revolution


We are experiencing a revolutionary shift in the balance of power between companies and their customers. Watch the on-demand webinar to discover a new approach to interacting and engaging with today’s empowered customer.

E-Books

The Six Commandments to Surviving the Customer Revolution


Fuelled by the widespread adoption of cloud, social, and mobile technologies, our customers now have access to more choices and more opportunities to broadcast their opinions than ever before.

Webinars

The New Customer Playbook: How to Engage and Innovate with your Customers in the Collaborative Economy


Watch this webinar featuring Jeremiah Owyang and Alexandra Samuel, authors of a groundbreaking report, Sharing is the New Buying, to learn the need to radically re-think the way we market and sell.

Reports

Free Forrester Report: How to Compete in the Age of the Customer


In the age of the customer, companies need to understand and respond to the needs of their customers faster and more effectively, than ever before.

Reports

How to Win in the Collaborative Economy (Report)


The collaborative economy is a quickly growing market in which consumers are sharing goods and services with each other. Understand how to compete in this new economic reality.

Videos

Part 3: What is an Insight Community?


Learn how insight communities can help your company explore your customers' trends and needs, understand your competitors' activity, and drive new products and innovation.

E-Books

What is an Insight Community?


Download ‘The Guide to Insight Communities’ eBook to learn about the people, technology and research implications of insight communities and examples from Discovery Channel and Banana Republic.

Videos

Part 2: What is an Insight Community?


Learn the three requirements for insight community technology that will help your company better understand and engage with your customers.

White Papers

The Future of Mobile in Research


Learn why mobile is becoming the dominant mode of data collection for market research and its advantages for market researchers who choose to become mobile savvy.

Videos

Part 1: What is an Insight Community?


Discover the six key reasons why people join insight communities and understand the “people” element of insight communities.

White Papers

7 Reasons Why Mobile Research Drives Better Insight


Are you still trying to figure out how to take advantage of mobile market research trends and new research tools that promise to be the latest and greatest? You’re not alone.

Infographics

Evolution of Insight


Learn the story of market research—from its earliest tabulations to the insight communities of today and beyond—in this interactive infographic.

White Papers

Top 10 Tips for Mobile Survey Success


Mobile market research is the wave of the future, but how do you keep people engaged? Discover the top 10 things you need to know about designing surveys for a mobile world​.

Webinars

The Limits, Fads and Value of Co-creation


Co-creation is now seen as the next big step for businesses to engage with their customers to develop new products and services. Listen to a lively discussion among experts in the field on the limits, fads and value of co-creation.

White Papers

How Social Media Drives Your Customers’ Purchasing Decisions


How does social media translate into sales? Explore 8 key questions any business needs to ask in order to understand how social media drives customer purchasing.

Reports

Is market research keeping up with the pace of innovation?


With the emergence of new technologies, and intensifying competition, brands need to innovate. Learn how the right technology, engaged consumers and creative planning can speed up the innovation process.

White Papers

Communities of Consent


Discover how businesses can build trust in the age of big data and connect the "why” to the “what” of big data by combining online data and insights from communities of consent.

White Papers

Value of Insight Communities White Paper


Explore how top brands power their insight communities to deliver significant value to their business by tuning into the thinking of their customers, and turning insights into timely, strategic decisions.

Webinars

Webinar: Engagement – 4 Ways to Romance Your Respondents


This exclusive webinar discusses four ways to foster engagement with your respondents. Get useful advice from industry experts on how to attain higher response rates, more insightful data and fewer drop-outs.

E-Books

The Quick and the Dead


Discover how businesses can attain consumer insight faster. This eBook looks at the changing nature of speed in society and sets out a manifesto for change for the consumer insight business.

Webinars

Is Your Market Insights Department Prepared For The Age Of The Customer?


This webinar featuring Forrester Research, Inc. discusses how market insights professionals can support their organization in the "Age of the Customer" by building a research framework that delivers real-time, high quality customer intelligence.

Reports

MarketingProfs and Vision Critical Develop State of Market Research Report


In this report, Vision Critical partners with MarketingProfs to demonstrate how companies can best use customer insights to gain a competitive advantage.