In the news

Vision Critical’s Douglas weighs in on customer surveys

Surveys can be a great way to collect detailed intelligence about your customers. But they are not always executed correctly. We talked about that topic with Tyler Douglas, chief sales and marketing officer at Vision Critical. … Read more

How the customer experience is shifting

Historically, the insurance industry has been highly regulated, with strict underwriting requirements and tightly guarded claim adjustment policies. So you may be asking how would an industry such as this even begin to follow the unconventional rules of sharing economy? … Read more

Audio streaming on the rise with key advertising demographics, new study finds

The ‘Share of Listening Australia’ study set out to compile consumers’ listening behaviours, detailing their time spent listening, channels they tune into and the devices used. … Read more

How Brands Can Build Trust with Millennials

Brands that take the time to be transparent about the value and benefit of their products, while also authentically working to make the world a better place, will create an experience that wins the admiration, and spending, of millennials. … Read more

Barnes and Noble College Engages Students with Research

“We established a dedicated research platform two to three years ago where we have a group of 10,000 students—called our student point of view—who weigh in on a lot of issues with us. It’s what has been driving our business lately.” … Read more

Nielsen and Vision Critical form alliance

Nielsen and Vision Critical have formed a strategic alliance, which will see Nielsen’s data integrated with Vision Critical’s platform. … Read more

Nielsen and Vision Critical in insight partnership

Nielsen has partnered with research and technology firm Vision Critical, promising clients the ability to extract additional value from their insight communities and better understand their customers. … Read more

Customer intelligence investment keys customer engagement at Wolverine Worldwide

Wolverine Worldwide’s investment in customer intelligence enabled it to significantly impact its product innovation strategy, resulting in the company’s recognition by Vision Critical as a Visionary Award winner for its superior use of customer communities. … Read more

Barnes & Noble College Studies Customer Intelligence to Stay Relevant

Insights from an 8,000-member student POV community enable the company to stay a step ahead of its Millennials and Gen Z student prospects. … Read more