NEW: Sparq 3

Sparq, the engine that powers the insight communities of the world’s most customer-led companies is now faster, smarter and easier to use.

When you understand why, everything else falls in place.

Most businesses know what their customers buy, when and where. But few understand why. It is those attitudes and opinions that truly influence customer behavior.

Insight communities deliver better insight. Faster.

An insight community is a group of engaged customers with an affinity for your brand who want your company to be better. They’re customers you’ve built an authentic relationship with based on trust and shared value.

Discover how these four businesses use their insight communities to make truly customer-led decisions.